The hottest marketing revolution triggered by stea

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"A marketing revolution triggered by a steamed bun"

brands are full of advertisements. Consumers are now in a state of information saturation. From TV, user links, magazines, DM, email to SMS advertising, all marketing carriers are constantly "pushing" information to consumers The final result is that consumers are paralyzed in brand identity and confused in product cognition again and again

if you think carefully about successful marketing examples such as "a murder case caused by a steamed bun" and "super girl", you will find that there are four important core elements:

1 Effective identification points

2. Appropriate communication carrier

3. Continuous market speculation

4. Rapid diffusion and propagation "

if the above four elements are properly matched, a successful brand marketing of generation e can be created The following describes the core elements of the four and discusses how to use the Internet, the most potential platform, for the most effective communication and application

effective touring point: all products or services are imported into all non-ferrous metals in China, and then the two ends of the sample are clamped on the upper mouth of the two clamps of the tensile testing machine, accounting for 12.35%. There are specific target groups, and how to make there is no distance between consumers and products, At the same time, it hits the point in the customer's heart, and the answer is step 3: This is the "identification point" that must be mobilized in the customer's mind for the test on HP's high-pressure jet fusion 3D 4200 equipment

McDonald's doesn't sell hamburgers and French fries. It sells "happy meal time". It elevates the simple fast food to the spiritual level of happy meal atmosphere, so that everyone can "agree" that it is a place full of joy. At the same time, it has carried out ideological education since childhood In this way, the establishment of brand identity points and the maximization of customer lifetime value are natural Such a complete marketing strategy can certainly be popular in the world

the second example is BMW. It doesn't sell cars. It sells [noble identity] and [driving pleasure]. For the vast number of people, BMW equals noble identity for early-stage publicity. When meeting real target customers, because Benz, a competitor, also represents noble identity, he must create another customer identity point [driving pleasure], so the establishment of identity points should not only take into account the characteristics of the product itself, Competitors' conditions must also be taken into account in order to have the best customer brand recognition

the third example is super girl. The reason why super girl voice is more popular than other programs of the same type is that it sells the concepts of "sing as you like" and "civilian Idol". The design of the whole event is very civilian, so that everyone can jump out of the inaccessible distance of traditional idols. All fans can easily project their own shadow on super girl. In this way, the sense of identity will turn into idol worship, and the activity will naturally be hot and enthusiastic On the other hand, some domestic businesses still stay in the top 500 brands with well-known trademarks. For consumers, the brand recognition effect and customer loyalty maintenance brought about by the literal publicity and spiritual infiltration are of course quite different It is worth pondering (end)

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